Ted Demopoulos: Effective Internet Presence - Blog Business Success Radio

Blogging expert Ted Demopoulos, and author of the free pdf ebook Effective Internet Presence, describes how to build an effective internet presence, and why it's now required to boost your business success.

Ted Demopoulos is my internet radio show guests on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Thursday, January 31, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Author and blogger Ted Demopoulos describes how to build effective internet presence and why it's now required for success in business. You will learn:

* Why it's crucial to have an effective internet presence

* Practical and proven techniques to build your online visibility

* The importance of being found in Google searches for your products and services

* How using social media and online networking can enhance business growth



Ted Demopoulos’ (photo left) professional background includes over 25 years of experience in Information Technology and Business, including 15 years as an independent consultant. Ted helped start a successful information security company, was the CTO at a "textbook failure" of a software startup, and has advised several other startups.

He is a frequent speaker at conferences, conventions, and other business events, author of What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere, and coauthor of Blogging for Business.

Ted conducts Leadership and Information Security Bootcamps for The SANS Institute, and is the principal of Demopoulos Associates, a consulting organization specializing in information security and new media.

Ted Demopoulos blogs at TEDBlog.

My book review of of the pdf ebook Effective Internet Presence by Ted Demopoulos.

My book review of What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere by Ted Demopoulos.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.



If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.



To call in questions for my guest, the number is: (347) 996-5832

Let's talk with blogging expert Ted Demopoulos, and author of the free pdf ebook Effective Internet Presence, as he describes how to build an effective internet presence, and why it's now required to boost your business success on Blog Business Success Radio.

Tags: Ted Demopoulos, Effective Internet Presence, online business, Blog Business Success, Blog Talk Radio.

CotC From One Man Band to Bizosphere

This week the all new Carnival of the Capitalists and continues at the home of CotC, Bizosphere; with One Man Band as the post selection adviser for the week.

This week's edition of Carnival of the Capitalists highlights the best bloggers writing on the internet today, and even posts from the mainstream media, as part of the new business magazine focus.

It's always great to read and discover the many high quality business and economics blogs, out there in the blogosphere.

We don't always get to them all, and this edition of Carnival of the Capitalists has introduced many of us to some brand new ones; as well as some long time contributors.



I have an entry in this week's Carnival of the Capitalists that made the cut.

My post is titled “Recession management: Positive brand image” where I discuss how building a strong and positive brand image is vital to business success in any economic climate. During an economic downturn, a good brand reputation could be a matter of your company survival. When times are hard, people prefer to do business with others whom they know and trust, even more than when the economy is strong. What people think of your brand and its promise are essential to that trust.

If you wish to submit an entry to next week's, or any Carnival of the Capitalists edition, e-mail your entries to the new address:

thecotc -at- gmail -dot- com

You can always use the handy entry form at Gongol.com where all you have to do is fill in the blanks. Talk about making it easy to be included!



The growth and staying power, of Carnival of the Capitalists, has resulted in some serious problems for the carnival concept. Many hosts had been complaining of the number of bad posts that were being submitted, and those posts were lowering the carnival quality. In fact, it has been observed by many that the carnival concept has jumped the shark.

Next week's Carnival of the Capitalists will continue hosting, at the home of CotC, at Jay Solo's Bizosphere.

In the meantime, click your mouse over to the Bizosphere hosting of Carnival of the Capitalists.

Tags: carnivals, capitalism, business, marketing.

Effective Internet Presence by Ted Demopoulos - Book review

Effective Internet Presence

By Ted Demopoulos

Format: ebook pdf

Price: Free Download



"If you don’t exist online, do you really exist?", is the provocative question posed by blogging and online presence expert Ted Demopoulos, in his complimentary pdf ebook Effective Internet Presence. He goes on to explain that if search engines, including industry leader Google, can't find or rank your site, then you don't really exist online.

Ted Demopoulos makes the case that any successful business, whether online or offline, must have an effective internet presence. Failure to have that internet visibility means that customers searching online, for a company's goods and services, will find a competitor's website instead. In literal terms, any business not found in the search engines doesn't exist as a search option.



Ted Demopoulos (photo left)

There is more to internet presence than simply creating a website, and hoping people will click to its glories. Ted Demopoulos points out that internet visibility includes blogs, social media sites, online articles and press releases, and forum posts, to name just a few. Without that web relationship building, a business person not only misses out on potential sales, but also on networking opportunities, possible joint ventures and partnerships, and an enhancement of their professional reputation. The cost of not being internet savvy is high.

For me, the power of the book was in its simplicity, and no nonsense approach to building an effective internet presence. As a free downloadable pdf ebook, the information is doubly valuable, as many of the concepts discussed are often found in traditional books. The ebook is also part of the author's philosophy, as the pdf creates more internet presence for his business. For Ted Demopoulos, walking the talk is as important part of building online trust and internet business as well.

I recommend Effective Internet Presence by Ted Demopoulos for anyone seeking a quick, readable, and informative primer on building an internet business. The information is presented well, and can be read in one session, and reread when needed for a refresher of ideas. As an added bonus, the pdf ebook is free.

Download and read Effective Internet Presence by Ted Demopoulos, and build a growing and prosperous internet business.

Tags: ed Demopoulos, Effective Internet Presence, online business, business book reviews.

Recession management: Positive brand image

Building a strong and positive brand image is vital to business success in any economic climate. During an economic downturn, a good brand reputation could be a matter of your company survival. When times are hard, people prefer to do business with others whom they know and trust, even more than when the economy is strong. What people think of your brand and its promise are essential to that trust.

When money is in short supply, your customers become more reluctant to spend their limited cash. As a result, they will be much more careful about who receives their business. In the Great Depression of the 1930's, people were so short of cash, they often were dependent on credit at certain stores. That hard earned trust was considered a two way arrangement. In return for the credit during cash shortages, customer loyalty was nurtured that continued even when the economy improved.



Depression survivors were very loyal to certain businesses and reliable products that delivered on their brand promise. There was no margin for error, as a bad brand represented a major cash loss. It became a commonplace for those who lived through the Great Depression, to retain loyalty for their entire lives, to brands that kept their word on quality and reliability.

It's not enough to expand marketing efforts and to increase advertising and sales staff to gain market share. Those contrarian activities are important in recessions to retain and expand your company's customer list. At the same time, it's crucial that your products and services meet the promises made in those marketing materials. A customer who feels as if their needs were ignored, or taken for granted, will take their potential for long term loyalty to your competitors. Your brand promise must be kept, or your customers will disappear. As in the Great Depression, that perceived loyalty remains a two way street.



Modern customers may revive that long term brand support even outside of a recession. A promise kept on brand performance can still build lifetime loyalty, as well as creating customer evangelists who will spread the word about your products and services. Brand loyalty becomes even more crucial to business survival when money is tight. As a result of an economic slow down, wise business owners and managers would be well served to ensure that all their brand promises were kept, and also improved upon for success.

With slower economic conditions, loyalty to proven brand winners will be the order of the day. It's vital to your business success that your brand delivers on its word. When the economy rebounds, your superior products and services will win a loyal customer base for life.

Tags: recession management, branding, customer loyalty, delivering on promises.