Dan Herman: Outsmart The MBA Clones - Blog Business Success Radio

CEO of Competitive Advantages, and author of the provocative and insightful book Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing and Branding, Dan Herman reveals the secret of immensely successful companies that are adored by their customers and yet are not imitated by their competition.

Dan describes how MBA programs, despite their apparent diversity, produce executives who think and act in a similar and predictable manner. This undermines the competitiveness of their companies, and provides a strategic advantage to those who recognize these biases and think differently.

Dan Herman is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Thursday, December 11, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

CEO of Competitive Advantages, and author of the provocative and insightful book Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing and Branding, Dan Herman reveals the secret of immensely successful companies that are adored by their customers and yet are not imitated by their competition. You will learn:

* Why branding is losing its power and turning into a commodity

* How to differentiate your brand from the competition

* How to develop an unbeatable strategy for your business

* How to create a monopoly for your product or service



Dr. Dan Herman (photo left) is an Advantagizer, a globally renowned expert in identifying growth opportunities, creating competitive advantages and even private monopolies for companies and brands. He integrates winning competitive strategies with profitable business models and psychologically powerful branding.

Dr. Herman is the co-owner and CEO of Competitive Advantages, an international firm specializing in strategy consulting and the development and marketing of knowledge based products. Together with his highly trained team, he creates Unique Success Formulas, Electrifying Marketing triumphs, Emotionally Significant Brands, and Short Term Hit brands, for his clients worldwide ranging from local mid-sized companies to Fortune Global 500 corporations.

Among the many organizations and brands Dr. Herman has worked with are:

Coca-Cola, IBM, Roche Pharmaceuticals, Motorola, Comverse, The Olympic Committee, Europcar, H. Stern, Starkist Tuna, and others

Dr. Herman is often invited to be the keynote speaker at international conferences; he facilitates seminars and workshops, and is frequently interviewed by the media in the various countries in which he is active. He has published dozens of academic and professional articles and e-booklets, and written chapters about his research and innovations for academic publications. Those who quote him, often refer to him as a “guru” of strategy, marketing and branding. He is cited on Google hundreds of times.

Dan Herman has also written three books to date, and his books as well as collections of his articles have been translated into a number of languages and published in several countries. All of his books will be published shortly in the US by Paramount Books.

My book review of Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing and Branding by Dan Herman.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.



If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.



To call in questions for my guest, the number is: (347) 996-5832

Let's talk with CEO of Competitive Advantages, and author of the provocative and insightful book Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing and Branding, Dan Herman reveals the secret of immensely successful companies that are adored by their customers and yet are not imitated by their competition. Dan describes how MBA programs, despite their apparent diversity, produce executives who think and act in a similar and predictable manner. This undermines the competitiveness of their companies, and provides a strategic advantage to those who recognize these biases and think differently on Blog Business Success Radio.

Tags: Dan Herman, Outsmart The MBA Clones, brand marketing strategy, Blog Business Success, Blog Talk Radio.

Outsmart The MBA Clones by Dan Herman - Book review

Outsmart the MBA Clones

The Alternative Guide to Competitive Strategy, Marketing and Branding

By: Dan Herman

Publishing date: January 7, 2008
Format: Hardcover 200 pages
ISBN-10: 0978660285
ISBN-13: 978-0978660284
Publisher: Paramount Market Publishing, Inc.





When you have an unfair advantage, you are very successful, and at the same time, immune to competition, writes marketing expert Dan Herman in his provocative and insightful book Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing and Branding. The author describes, in vivid and paradigm challenging detail, how any why it's crucial for marketers to move beyond conventional thought. This change in thinking, will result in a new strategy, that can build what amounts to a private monopoly for a product or service.

Dan Herman turns conventional marketing thought upside down, and along the way, shakes up a few sacred marketing icons. The author contends that the established marketing gurus, as quoted by almost every MBA graduate, are outdated in their ideas. The author even recognizes his own concepts may be obsolete in five years, as he understands that marketing and products are changing at an accelerating pace. What worked for marketers yesterday, might not work today, and those ideas definitely will be outmoded tomorrow. In a world where even recognized brand names are becoming indistinguishable from their competitors, the danger of well known products becoming little more than mere commodities, is increasing rapidly.



Dan Herman (photo left) builds a strategic system based on marketing innovation with the goal of building what he calls an unfair advantage. This potential monopoly can't be established on the basis of price, but rather on sharp differentiation from the competition, and a sense that the brand can't be replaced. The brand loyalty, the author writes, must be so powerful that customers literally crave the product and its unique characteristics. The standing out from the crowded marketplace is not about developing niche markets, as the author rejects the niche market concept. Instead, the strength lies in the brand being so powerful that it simply has no competitors at all.

For me, the power of the book is the understanding of the powerful role played by consumer behavior in brand marketing. As a result, successful strategies may not work for long, and constant innovation in the brand strategy is essential to success. The author recognizes the need for a deeper recognition of the role played by consumer psychology in the marketplace. The book provides many new tools, that go beyond the standard techniques used by MBA marketers, for building an unfair market advantage.

I highly recommend Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing and Branding by Dan Herman, to any business people who are serious about understanding marketing in the post-brand loyalty world. Instead of lagging behind the needs and desires of the consumer, the book provides the necessary tools to differentiate your brand from the competition, and create a virtual monopoly.

Read Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing and Branding by Dan Herman, and you will never look at MBA programs and traditional brand and marketing techniques in the same way again. Instead of going with the flow, your company can stand out and control the market with an unbeatable competitive brand advantage.

Tags: Outsmart the MBA Clones, Dan Herman, brand marketing strategy, business book reviews.

Richard Bandler: Get The Life You Want - Blog Business Success radio

Keynote speaker and workshop leader, and author of the practical and life changing book Get the Life You Want: The Secrets to Quick and Lasting Life Change with Neuro-Linguistic Programming, Richard Bandler shares the secrets to quick and lasting life change through his ground breaking neuro-linguistic programming, also known as NLP. Learn easy to use and understand exercises to help you break free of mental barriers to your personal happiness and success.

Richard Bandler is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Tuesday, December 9, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Keynote speaker and workshop leader, and author of the practical and life changing book Get the Life You Want: The Secrets to Quick and Lasting Life Change with Neuro-Linguistic Programming, Richard Bandler shares the secrets to quick and lasting life change through his ground breaking neuro-linguistic programming, also known as NLP. You will learn:

* What Neuro-Linguistic Programming NLP is and how it can help your life

* How to get past the barriers to your personal success and happiness

* How to use simple NLP techniques to make permanent change in your life

* How to move beyond your barriers and live the life you want



Richard Bandler (photo left) is a co-founder with John Grinder of the field of Neuro-Linguistic Programming. A student of mathematics, Richard began studying the work of Gestalt therapy founder Fritz Perls when he was asked to edit transcripts of Perls' lectures and workshops for the book Eyewitness To Therapy (1973) for Science and Behavior Books. He also began to work with family therapist Virginia Satir at this time.

Richard met John Grinder, a linguistics professor, as a student at the University of California at Santa Cruz. In 1974 Bandler and Grinder began to make a model of the language patterns used by Perls, Satir and Hypnotherapist Milton H. Erickson, which they published in their books The Structure of Magic Volumes I & II (1975, 1976), Patterns of the Hypnotic Techniques of Milton H. Erickson, Volumes I & II (1975, 1977) and Changing With Families (1976). These books formed the foundation of the field of Neuro-Linguistic Programming.

Richard is an author and co-author of numerous other books on NLP and its applications, including Frogs Into Princes (1979), NLP Volume I (1980), Tranceformations (1981), Reframing (1982), Using Your Brain (1985), An Insider's Guide to Sub-Modalities (1988), The Adventures of Anybody (1993), Time For A Change (1993) and Persuasion Engineering (1996).

Much of Richard's later work in NLP has focused on applications of submodalities, the subtle distinctions one can make in one's sensory experience and internal representations. His background as a musician and his interest in sound theory and the neurological impact of sound lead him to develop the area of Neuro-Sonics, which utilizes qualities of music and sound to create specific internal states. Richard is also the founder of the model and techniques of Design Human Engineering (DHE).

My book review of Get the Life You Want: The Secrets to Quick and Lasting Life Change with Neuro-Linguistic Programming by Richard Bandler.

Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.



If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.



To call in questions for my guest, the number is: (347) 996-5832

Let's talk with keynote speaker and workshop leader, and author of the practical and life changing book Get the Life You Want: The Secrets to Quick and Lasting Life Change with Neuro-Linguistic Programming, Richard Bandler as he shares the secrets to quick and lasting life change through his ground breaking neuro-linguistic programming, also known as NLP. Learn easy to use and understand exercises to help you break free of mental barriers to your personal happiness and success on Blog Business Success Radio.

Tags: Richard Bandler, Get The Life You Want, Neuro-Linguistic Programming, NLP, Blog Business Success, Blog Talk Radio.

Get The Life You Want by Richard Bandler - Book review

Get the Life You Want

The Secrets to Quick and Lasting Life Change with Neuro-Linguistic Programming

By: Richard Bandler

Published: Aug 21, 2008
ISBN: 9780757307768
Format: Hardcover, 229pp
Publisher: HCI


If you can help people think differently and actively, they can change their lives, writes the father of Neuro-Linguistic Programming Richard Bandler, in his practical and life changing book Get the Life You Want: The Secrets to Quick and Lasting Life Change with Neuro-Linguistic Programming. The author provides easy to follow and apply techniques that will make powerful and positive changes in a person's life.

Richard Bandler takes a practical results oriented approach to changing people's lives for the better. Applying the techniques he has learned over his decades of experience, the author walks the reader through the process of change. By using the step by step method of self examination, the reader is able to make affective and permanent life changes. Whether the person wants to get rid of fears or phobias, earn more money, or forget unpleasant events from the past, the methods suggested in the book will create positive results.



Richard Bandler (photo left) understands that why a person may be experiencing problems in life, his focus is on building permanent solutions to those problems. While expensive therapy seeks to find causes, this book provides useful cures that will change the way a person thinks and behaves.

Traditional therapists often give up treatment on some patients, yet Richard Bandler's approach has resulted in lasting life improvement in those same people. The ability to change the process of how a person experiences reality becomes more important than a change in the content of that reality experience. A person already possesses the personal resources within to effect that change.

For me, the power of the book is how the practical life changing techniques are presented in a user friendly way with an emphasis on achieving permanent results. Along with helpful self examination charts, the reader can utilize their personal inner resources to cause lifelong change. The proven methods, from the father of NLP, for effecting personal change are easy to apply by anyone. The simplicity of the techniques, and their wide range of applications makes the book a must read for anyone seeking life changing outcomes.

I highly recommend Get the Life You Want: The Secrets to Quick and Lasting Life Change with Neuro-Linguistic Programming by Richard Bandler to anyone seeking permanent solutions to personal problems. Regardless of the issue that is holding a person back from achieving personal happiness or success, following the techniques presented in this book will get lasting results.

Read Get the Life You Want: The Secrets to Quick and Lasting Life Change with Neuro-Linguistic Programming by Richard Bandler, and rid yourself forever of those fears, phobias, and obstacles to having the life you want to live. Instead of listening to those negative voices in your head, banish them forever, on your journey to your personal well being.

Tags: Get the Life You Want, Richard Bandler, Neuro-Linguistic Programming, NLP, business book reviews.

Mark Tewart: How To Be A Sales Superstar - Blog Business Success Radio

Sales motivator, speaker, and author of the powerful sales education book How to Be a Sales Superstar: Break All the Rules and Succeed While Doing It Mark Tewart, shares sales secrets to help boost your sales numbers. He describes how traditional sales training and techniques may be hurting sales more than helping. Instead of platitudes,he offers some real sales solutions including how thinking differently from most other people, can turn an ordinary sales person into a super sales success story.

Mark Tewart is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Thursday, December 4, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Sales motivator, speaker, and author of the powerful sales education book How to Be a Sales Superstar: Break All the Rules and Succeed While Doing It Mark Tewart, shares sales secrets to help boost your sales numbers. You will learn:

* Why traditional sales training techniques may be harming sales

* What holds a sales person back from becoming a sales superstar

* How new methods of prospecting can add more customers and sales

* How existing customers can be the source of many new sales and referrals



Mark Tewart (photo left) is a renowned expert on sales, sales marketing, sales management and creating a high performance life. Mark is a motivational speaker, consultant, coach, entrepreneur and owner of four businesses, and author ofHow to Be a Sales Superstar: Break All the Rules and Succeed While Doing It published by Wiley, which is available in book stores and Amazon.

Mark has spoken to over 2,000 audiences in the last fifteen years. Also, Mark has published hundreds of articles in numerous trade magazines and authored numerous books, audios, videos and online training materials. Mark has had a top ranked Satellite TV show and been interviewed by magazines, newspapers, radio and TV shows across the world.

Mark Tewart’s websites include: www.marktewartlive.com, www.marktewart.com and www.howtobeasalessuperstar.info.

To read the first chapter of How to Be a Sales Superstar: Break All the Rules and Succeed While Doing It and to receive several FREE bonuses from Mark Tewart, visit www.marktewartlive.com.

Full book tour details are posted at Virtual Blog Tours.

My book review of How to Be a Sales Superstar: Break All the Rules and Succeed While Doing It by Mark Tewart.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.



If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.



To call in questions for my guest, the number is: (347) 996-5832

Let's talk with sales motivator, speaker, and author of the powerful sales education book How to Be a Sales Superstar: Break All the Rules and Succeed While Doing It Mark Tewart, as he shares sales secrets to help boost your sales numbers. He describes how traditional sales training and techniques may be hurting sales more than helping. Instead of platitudes,he offers some real sales solutions including how thinking differently from most other people, can turn an ordinary sales person into a super sales success story on Blog Business Success Radio.

Tags: Mark Tewart, How To Be A Sales Superstar, sales techniques, Blog Business Success, Blog Talk Radio.

How To Be A Sales Superstar by Mark Tewart - Book review

How to Be a Sales Superstar

Break All the Rules and Succeed While Doing It

By: Mark Tewart

Published: Oct 20, 2008
ISBN: 9780470300961
Format: Hardcover, 239pp
Publisher: John Wiley & Sons Inc




Selling is one of the most important functions in society, writes sales superstar Mark Tewart in his powerful sales education book How to Be a Sales Superstar: Break All the Rules and Succeed While Doing It. The author describes how thinking differently from most other people can turn an ordinary sales person into a super sales success story.

Mark Tewart understands how sales works, and why events happen as they do in the world of sales. He has lived being a sales person for his entire adult life, and has risen from the ranks of the ordinary to the extraordinary sales leader. His advice is practical, but is also life changing for anyone who follows his recommendations. For Mark Tewart, sales people are not born. They are made through education in people skills, life skills, marketing skills, as well as sales skills. Through ongoing life long education, and a constant desire to do better and achieve more, anyone regardless of background, can become a sales superstar.



Mark Tewart (photo left) recognizes that top sales results happen from a combination of prospecting for new customers and from adding value to existing customers. Many times, sales people and their sales managers will emphasize one type of sale over the other. The author believes in the power of increasing the number of customers and in helping that new larger group of customers with solutions to their problems. Mark Tewart demonstrates new and effective ways to discover and qualify prospects, that are often the opposite to conventional sales techniques. He also shares powerful ideas for retaining existing customers for years.

For me, the power of the book is the holistic approach taken toward the sales profession. Mark Tewart not only teaches practical sales techniques, that are different from the usual sales training ideas, but approaches sales from a personal and professional point of view. The sales education offered in the book is career changing information for many sales people. Along with the section on prospecting for new customers are many powerful concepts for adding value for existing customers.

I highly recommend How to Be a Sales Superstar: Break All the Rules and Succeed While Doing It by Mark Tewart, to anyone who is currently in sales, sales management, or operates their own business. Since sales and marketing ability can make or break a company, good sales instruction is essential to any business success.

Read How to Be a Sales Superstar: Break All the Rules and Succeed While Doing It by Mark Tewart, and wear your new success as a sales superstar with pride.

Tags: How to Be a Sales Superstar, mark Tewart, sales techniques, business book reviews.

Tim Manners: Relevance - Making Stuff That Matters - Blog Business Success Radio

Editor and Publisher of The Hub Magazine, and author of the timely and thought provoking book Relevance: Making Stuff That Matters, Tim Manners describes how creating and developing products & services that matter to people is a powerful solution to business marketing problems. Products that solve real problems and improve the quality of lives are relevant.

Tim Manners is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Tuesday, December 2, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Editor and Publisher of The Hub Magazine, and author of the timely and thought provoking book Relevance: Making Stuff That Matters, Tim Manners describes how creating and developing products & services that matter to people is a powerful solution to business marketing problems. You will learn:

* What makes a company relevant and what relevance means to real people

* How demographic profiles have damaged relevance for many companies

* How the advertising industry must change to become more relevant

* How to make your products and services more relevant



Tim Manners (photo left) is editor and publisher of The Hub Magazine, a print magazine dedicated to exploring insights, ideas and innovations as the ultimate driver of effectiveness in marketing. Readers include approximately 3,000 senior-level, client-side executives in Fortune 1000 marketing departments and top management of major advertising, promotion, direct and marketing-services agencies.

Tim is also editor and publisher of Reveries.com, the home of Cool News of the Day, a daily digest of marketing insights published both online, and via an e-mail newsletter since 1998.

As President of David X. Manners Company, a thought-leadership content development and communications company, Tim Manners has spent more than 20 years working with leading marketing services companies, including units of WPP, Omnicom, Interpublic, Publicis and Euro/RSCG.

A magna cum laude graduate of Tufts University with a B.A. in history, Tim Manners is a regular contributor to FastCompany.com. He is also author of books including Cool News of the Day (Volume One); Cool News About Retail: From Warhol to Wal-Mart; and co-author with Malcolm Gladwell, Guy Kawasaki, Tom Peters, Seth Godin and 25 others of The Big Moo (Penguin/Portfolio).

He lives in Westport, Conn. with his wife, Beth, and two children, Holly and Spencer.

My book review of Relevance: Making Stuff That Matters by Tim Manners.

Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.



If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.



To call in questions for my guest, the number is: (347) 996-5832

Let's talk with Editor and Publisher of The Hub Magazine, and author of the timely and thought provoking book Relevance: Making Stuff That Matters, Tim Manners as he describes how creating and developing products & services that matter to people is a powerful solution to business marketing problems on Blog Business Success Radio.

Tags: Tim Manners, Relevance: Making Stuff That Matters, marketing, Blog Business Success, Blog Talk Radio.